Buy and sell ads like never before

Mediani - Marketing Technology Platform to Plan, Execute and Manage
Omnichannel Advertising Campaigns.

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Reach your target audience

Marketer - Access to an advanced campaign planning and excecution tools
with full support to both direct advertiser and agency roles.

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Power your media sales

Media owner - Enjoy the exclusive media portfolio, sales, inventory
and ad traffic management solution (SSP) to increase your media sales and productivity.

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How it works

Mediani is the most versatile cross-media category marketplace platform to buy and sell ad space.

Mediani platform revolutionizes the traditional way of buying advertising campaigns. The platform provides the most optimized and cost-efficient ad targeting tools utilizing Mediani audience search engine and automated guaranteed buying method.

Supporting all media categories, such as Out-of-home advertising (OOH and DOOH), Print media, Promotions, Radio, TV, Internet and Mobile advertising, the platform stands for a true cross-media category planning and management technology for both marketers and media owners.

Automated guaranteed buying

Cross-media category marketplace

Media enterprise resource planning

MARKETERS

Reach your target audience

Advanced campaing planning and excecution tools for demand side (DSP) with full support to both direct advertiser and agency roles.

Core features:

MEDIANI cross-media marketplace
Audience search engine
Campaign management
Ad traffic management

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MEDIA OWNERS

Power your media sales

Exclusive media portfolio, sales, inventory and ad traffic management solution (SSP) for media owners.

Core features:

MEDIANI cross-media marketplace
Private marketplace (white label store)
Media portfolio management
Ad inventory management

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SOME REFERENCES

Case: Mediateko Ltd.

Advertising in over 130 resorts and other locations

Mediani has been privileged to work closely with many leading media companies in Finland. With more than 130 locations and 3 000 ad units, both static and digital, Mediateko plays a major role in the Finnish out-of-home advertising industry.

Mediani ad inventory management system, supporting both digital and classic out-of-home ad devices, and integrations to other business systems have set completelly new standards for internal processes.

130+ ski, golf, spa and city locations
3 300+ ad units

Case: Neonmedia Ltd.

Geographically targeted bus advertising in more than 100 cities

Mediani platform provides a complementary sales channel to dozens of media brands such as geographically targeted bus advertising by Neonmedia.

With a network of hundreds of digital screens in buses in all major cities in Finland, Neonmedia represents the forerunner in intelligent advertising solutions.

100+ cities
2 300+ ad units

Case: PunaMusta Plc.

Advertising in trams

Tampere tram is a transportation media launched in 2021. With more than 110 digital screens, a tram provides a media environment of over 7-minute dwell time reaching the active consumers in Tampere area.

Mediani cross-media category platform has been a central channel to reach new marketers, both direct advertisers and agencies, since the very launch of the media.

Tampere the sauna capital of the world
110+ ad units

Case: Atlas-Media Ltd.

Lamp-post advertising in 36 cities

Atlas-Media is the leading lamp-post advertising provider in Finland with over 8 000 ad units.

Due to the quickly growing amount of ad units and strong belief in digitalization of media buying, Mediani has provided the integrated inventory management and white label media store solution to handle the daily operations efficiently.

36 Cities
8 000+ ad units

How it works

Automated guaranteed buying

Cross-media category marketplace

Media enterprise resource planning

MARKETERS

Reach your target audience

MEDIA OWNERS

Power your media sales

SOME REFERENCES

Case: Mediateko Ltd.

Advertising in over 130 resorts and other locations

Case: Neonmedia Ltd.

Geographically targeted bus advertising in more than 100 cities

Case: PunaMusta Plc.

Advertising in trams

Case: Atlas-Media Ltd.

Lamp-post advertising in 36 cities

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SOME FACTS

Ad units

Media products

Team Members

Countries

Mediani.io

Countries

Links

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